Ely Car Hire Privacy Policy

Data Collection Practices

We gather and handle various types of personal information, including:

Using Your Information

Your personal information is used for these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle the processing and management of your car rental bookings and agreements. This includes verifying your identity to confirm compliance with our rental guidelines. We facilitate the vehicle collection and return procedures and manage all payment transactions, including deposits and any applicable charges.
• Customer Communication (Legitimate Interest and Contract Obligations):
  • We send booking confirmations and rental updates, address your inquiries, and provide customer support. We also inform you of any service or policy changes.
• Marketing Permissions and Justifications:
  • We will send promotional offers, newsletters, and service updates based on your consent or legitimate interest. You can opt out whenever you choose.
• Service Enhancement for Customer Benefit:
  • Evaluating website activity to refine user experience and overall functionality. Conducting studies to improve our vehicle fleet and service offerings.
• Adherence to Legal Standards:
  • Adhering to applicable laws, regulations, and tax obligations. Safeguarding against fraud and maintaining the security of our services. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Your Personal Information Sharing

• Third-Party Service Providers: We collaborate with third-party companies, including payment processors and IT support, to provide our services. They are contractually required to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection Measures

We take necessary technical and organizational steps to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. This includes employing encryption, access controls, secure servers, and conducting regular security assessments. Nonetheless, it is important to acknowledge that no method of internet transmission or electronic storage is entirely secure.

Data Storage Policies

We keep your personal information only for as long as needed to achieve the objectives for which it was gathered, such as complying with legal, accounting, or reporting obligations. The duration for which we retain information depends on its nature and the specific circumstances surrounding its use.

Your Rights with Ely

Your rights under UK data protection law.

• Access to Your Information: Obtain a copy of your personal information with us.

Contact us to exercise your privacy rights.

Cookies and Tracking Policies

Ely Car Hire utilizes cookies and similar technologies to improve your online experience, assess website traffic, and tailor content to your preferences. You have the ability to adjust your cookie settings directly through your browser to manage how we collect and use this information.

Policy Changes

We will periodically revise this Privacy Policy to align with changes in our practices or legal obligations. Any updates will be reflected on this page, accompanied by a new "Last Updated" date. We recommend that you check this policy regularly to stay informed about our privacy practices.

Get in Touch

For inquiries regarding our Privacy Policy or data practices, contact us: