Ely Privacy

1. Information Collected by Ely

Ely collects and processes several types of personal information, including:

2. How Ely Uses Your Information

Ely uses your personal information for the following purposes:

• Ely Service Delivery (Contract Performance):
  • Processing and managing vehicle rental bookings and agreements made through Ely. Verifying your identity and confirming you meet Ely rental requirements. Facilitating vehicle collection and return processes for Ely rentals. Processing payments and managing deposits and any applicable charges.
• Ely Communications (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and key rental details on behalf of Ely. Responding to your inquiries and providing customer support related to reservations. Notifying you of changes to Ely's services or policies.
• Ely Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates where you have consented or where Ely has a legitimate interest. You can opt out at any time.
• Ely Service Improvement (Legitimate Interest):
  • Analyzing Ely website usage to improve user experience and functionality. Conducting research to update Ely's vehicle fleet and service offerings.
• Regulatory Compliance (Statutory Obligation):
  • Complying with Ely's legal, regulatory, and tax requirements. Preventing fraud and preserving service security. Resolving disputes and enforcing Ely's terms and conditions.

3. Data Sharing

Ely may share your personal information with:

• Ely Partners: Third-party companies that help Ely deliver its services, such as payment processors, IT support providers, and maintenance services. These providers are contractually required to safeguard your data.

Ely does not sell your personal information to third parties for marketing purposes.

4. Data Protection

Ely implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security assessments. Nonetheless, no internet transmission or electronic storage method can be guaranteed to be completely secure.

5. Ely Data Retention

Ely retains your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting obligations. Retention periods differ by the type of information and the context of processing.

6. Your Rights at Ely

Under UK data protection law, Ely grants you these rights:

• Ely Access Rights: Request a copy of the personal information Ely holds about you.

To exercise these rights, please contact Ely using the details below.

7. Cookies and Analytics

Ely uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings.

8. Ely Updates

Ely may update this Privacy Policy periodically to reflect changes in its practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. Please review this policy regularly.

9. Contact Ely

For questions about this Privacy Policy or our data practices, please contact Ely: